Cards Against Humanity pokes fun at advertisers with hilarious marketing stunt

Earlier this week, Cards Against humanity announced that they have gone out of business after an expensive failed super bowl ad, adding that the ad generated 0$ in revenue. The spot they claimed to have ran is hilarious in its simplicity and stupidity, which is nothing new to them. View the “Ad” below. Instead of spending … More Cards Against Humanity pokes fun at advertisers with hilarious marketing stunt

The Art of Branding

In early 2016 I had the chance to attend the Creative Marketing Conference (CMC) hosted by the John Molson Marketing Association (JMMA). The conference included speakers, workshops, a unique case competition and unlimited networking opportunities that all came together to make this a first class gathering of creative marketing minds. Among the numerous points I … More The Art of Branding

The Fun Factor

The way people perceive a brand can either make or break the company’s bottom line. Consumers are more discerning than ever and brand image has never been more important. This phenomenon is forcing brands to humanize themselves and connect with people in order to succeed. So what does it take for companies to adapt and … More The Fun Factor

How to successfully market your brand at a festival

The 2016 festival season is coming to an end, but that just means it’s time for businesses to start preparing for their super awesome festival set up next year. It is important to be prepared well in advance, especially with so many considerations (Budget, décor, staffing, campaign, marketing, creative plans and much, much more). Preparing … More How to successfully market your brand at a festival